This piece of design is very inspirering to me, because the designers are using the printed media in a totally different way. They are making it into an interactive and playfull object, that don’t just have a great look but also a great feel. It is something you want to get your hands on.
Novum is a creative magazine that has a lot of competition on the market. So the first impression to give potential costumers is by the cover, the cover should express what kind of magazine, you are looking at and what you can expect from the content. A cover like this one, shows that the people at Novum not just make magazines for creative people, but they do it for themselves as well, because they are creative people, they know what people want. People want something they can see is unique, quality and inspirering.
If possible, I want a copy of this edition!
Here you can see a great video about the design and printing process: